Top Tips for Promoting Your Fundraising Campaign on Social Media

1. Start with one social platform:

There’s always the temptation when you are launching a new fundraising campaign to try to do everything and hit every channel at the same time. The problem is that’s a lot of work and you’ve already devoted time getting your campaign live on GoodHub.

So start with a single social media service that you know well and build from there. Once you’ve got momentum on one, you can add others and the fact you have an established presence on say twitter or facebook will help you grow on other platforms later.

2. Make the most of the content you create:

There’s an old saying: “content is king” so make sure you’re making the most of all the content you have. Make sure everyone you know has the link to your campaign site and ask them to share on social media.

Video is a really important fundraising tool too. So make sure you upload all your campaign videos onto your YouTube channel and make sure you add them to your GoodHub fundraising page as embedded links. Share the best snippets of content on your social networks. Shorter is better. Ideally no more than a minute to keep the viewer’s edition.

global goals social media

3. Join existing online conversations:

One of the most intimidating things about social media is having no followers and not knowing what to say to attract them. The best thing you can do once you’ve set up your social media site is to search for relevant conversations or organisations like yours to see how they got started.

Then, once you’re comfortable you can start sharing your posts and media with people having conversations that are relevant to your fundraising efforts.

promoting your fundraiser on social media_ top tips

4. Harness the power of your local connections:

It’s often said that everyone in the world is only six degrees away from Kevin Bacon, the famous Hollywood actor. Whether that’s true or not, we all know people that can help with our fundraising efforts.

Seek out local businesses that have a tie to your local community first as they will often be willing to support your campaign financially or at least help spread your message. Tell everyone you can about your campaign. Don’t be afraid to get the word out.

5. Use your creativity:

When you first launch your campaign, the best thing you can do is simply tell people about what you’re doing and why you’re raising in really easy to understand terms. Once you’ve begun to get the word out, you can have more fun and get creative.

Try to create fun and engaging ways to spread your message. Video can often be a great way to kick off a campaign and build awareness of what you’re doing quickly.

Need Inspiration? Check out some of GoodHub’s Registered Charities on Social Media!

Starting your fundraiser’s social media journey can seem daunting but it’s actually easier than you think! But if you need some inspiration, there are plenty of GoodHub registered charities who have smashed their social efforts for you to check out! Explore them below:

foyle search and rescue social media

Back to School Fundraising Made Easy with GoodHub

At GoodHub, our aim is to provide you with a fundraising platform that redefines what it means to give. Driven by our mission, we’re creating a culture of giving that is focused on real impact – and we believe that every act of generosity, no matter how small, has the power to create positive change.

Packed with useful features, GoodHub makes it easy for charities, non-profits, and donors like you to raise funds for the causes closest to your hearts.

So, if you want to make a meaningful difference, come join us in our mission to give better today. To sign up your charity or non-profit, or if you want to donate or fundraise for a cause you care about, just hop onto the GoodHub platform or get in touch with one of our friendly support team members.

Get creative and make the most of the spooky season! We can’t wait to fundraise with you.