How to Make Your Fundraising Page Stand Out

Platforms, like GoodHub, provide a convenient and effective way to reach a broader audience and garner support.

However, with countless campaigns vying for attention, it’s crucial to ensure that your fundraising page stands out from the crowd. In this guide, we’ll provide you with a comprehensive checklist and tips to help you create a captivating fundraising page on a fundraising platform that captivates donors and maximises your impact.

GoodHub’s Tips on Creating a Successful Fundraising Page

Tip 1: Write a compelling story

Charities and non-profits should write their story on their fundraising page for several key reasons:

1. Establishing Connection and Trust: Sharing the story behind the charity or non-profit helps to establish a personal connection with potential donors. When people understand the mission, vision, and values of the cause, they are more likely to feel emotionally invested and trust that their donations will be used effectively.
2. Humanising the Cause: Behind every charity or non-profit, there are real people with real stories. By sharing these stories, charities and non-profits can humanise their cause and make it relatable to donors.
3. Inspiring Empathy and Action: A compelling story has the power to evoke empathy and compassion in potential donors. When individuals can see the faces and hear the voices of those who have benefited, they are more likely to be moved to take action and support the cause.
4. Differentiating from Competitors: In a crowded fundraising landscape, storytelling can help charities and non-profits stand out from the competition. A unique and authentic narrative sets a cause apart and gives donors a reason to choose one cause over another.

Tip 2: Set a fundraising goal

Setting a fundraising target can help you increase the amount that you raise as it gives your supporters a goal to get behind. Here’s some of the key reasons why you should set up a fundraising goal on your page:

1. Provides a Clear Objective: Setting a fundraising goal provides the cause with a clear objective to work towards. It gives the fundraising campaign focus and direction, helping to guide planning and implementation strategies.
2. Motivates Donors and Supporters: A specific fundraising goal can motivate donors and supporters to contribute towards a tangible target. People are more likely to donate when they know their contributions will make a meaningful impact towards achieving a specific target.
3. Creates a Sense of Urgency: A fundraising goal creates a sense of urgency and encourages donors to act quickly. When supporters see that your charity/non-profit is working towards a deadline or a specific target, they may be more inclined to donate sooner rather than later.
4. Measures Success and Progress: Setting a fundraising goal provides a benchmark for measuring the success and progress of the campaign. You can track donations received against the target and assess whether they are on track to meet their objectives. This allows for adjustments to be made to strategies if necessary to ensure success.

Tip 3: Add pictures and videos

The first thing that your supporters will see on your fundraising page is your photo selection. The more you have the better! These compelling visual assets serve as powerful storytelling tools, capable of evoking emotions, sparking empathy, and forging meaningful connections with potential donors:

1. Evokes Emotion: Photos and videos can evoke powerful emotions in viewers, fostering empathy and connection with the cause.
2. Humanises the Mission: Multimedia elements provide a glimpse into the real-world impact of the charity or non-profit’s work, making the mission more tangible and relatable to potential donors.
3. Builds Trust: Visual storytelling demonstrates transparency and authenticity, building trust and credibility with supporters who can see the tangible results of their donations.

Appeals to a Wider Audience: Images and videos can transcend language barriers, making them effective tools for reaching diverse audiences and engaging individuals from different backgrounds

Tip 4: Update your page regularly

By keeping the fundraising page current and informative, charities and non-profits can maximise their fundraising efforts and effectively advance their mission and impact:

1. Maintaining Relevance: Regular updates ensure that the fundraising page remains current and relevant to potential donors. Updating the page ensures that donors have accurate information about the ongoing work and impact of the charity or non-profit.
2. Demonstrating Progress: By sharing milestones, success stories, and updates on how donations have been utilised, charities and non-profits can demonstrate accountability to their supporters.
3. Engaging Supporters: Providing regular updates keeps donors engaged and informed about the charity or non-profit’s activities and impact. It fosters a sense of involvement and investment in the cause, encouraging donors to continue their support.
4. Attracting New Donors: Fresh content and updates on the fundraising page can attract and inspire new donors who may stumble upon the page for the first time.

Fundraising Made Easy with GoodHub

At GoodHub, we aim to provide you with a fundraising platform that redefines what it means to give. We’ve established a giving culture focused on genuine effect, driven by our vision, and we think that every act of generosity, no matter how little, has the capacity to create great change.

So, if you’d like to make a difference today, come join us in our mission to give better. To register your charity or non-profit, or to donate or fundraise for a worthy cause, just hop onto the GoodHub platform or get in touch with one of our friendly support team members.