5 Innovative Fundraising Appeal Ideas for Small Non-profits & Charities

For small non-profits and charities with limited resources, fundraising can often feel like a daunting task. However, with a bit of creativity and strategic planning, there are numerous ways to engage donors and raise funds without breaking the bank.

In this blog post, we’ll explore five innovative fundraising appeal ideas tailored specifically for small non-profits and charities on a budget.

GoodHub’s Top 5 Fundraising Appeal Ideas

Crowdfunding Campaigns

Launch a crowdfunding campaign on a platform GoodHub to reach a broader audience and raise funds for specific projects or initiatives. Be sure to leverage storytelling and compelling visuals to captivate potential donors and inspire them to contribute to your cause. Here are some tips on how to launch a crowdfunding campaign successfully:

• Develop compelling campaign stories and visuals to capture donors’ attention and inspire them to contribute.
• Set achievable fundraising goals and create a sense of urgency to drive donations.
• Leverage social media and email marketing to promote the campaign and reach a wider audience.

GoodHub’s Pro Tip

Communication! Let your donors know you’re going to be fundraising before you’re fundraising. Plan your communication strategy before launch to build anticipation, generate excitement, and lay the groundwork for successful engagement.

Monthly Giving Programs

Encourage donors to make recurring monthly donations by promoting the benefits of sustaining support for your organisation. Highlight the impact of regular contributions and make it easy for donors to sign up for automated giving through online platforms, like GoodHub, or direct debit options. Here are some tips on how to encourage monthly donations:

• Highlight the benefits of recurring donations, such as providing stable funding for essential programs and services.
• Make it easy for donors to sign up for monthly giving through online forms or automated systems.
• Show appreciation for monthly donors with personalised communications and exclusive updates.

Fundraising

Tap into the creativity of your supporters by encouraging them to organise fundraising events and activities. Whether it’s a bake sale, garage sale, or community clean-up project, fundraisers provide a hands-on way for donors to support your cause while having fun in the process. Here’s how you can do it:

• Provide guidance and promotional materials to help supporters plan and execute successful events.
• Foster a sense of community by showcasing your fundraiser on social media or your organisation’s platform page.

Social Media Challenges

Harness the power of social media by launching fundraising challenges or campaigns that encourage supporters to share content, participate in activities, or pledge donations online. Leverage popular trends and hashtags to amplify your reach and engage a wider audience.

If you’d like to learn more about how you can promote your campaign successfully online, read our helpful guide 5 Tips for Promoting Your Fundraising Campaign on Social Media.

Corporate Partnerships

Forge strategic partnerships with local businesses and corporations to secure sponsorships, donations, or in-kind support for your non-profit or charity. Offer opportunities for corporate donors to align with your mission and receive recognition through branding, events, or cause marketing campaigns. Here are some tips on how to secure a corporate partnership:

• Identify local businesses and corporations that align with your mission and values.
• Offer customisable sponsorship packages that provide tangible benefits such as branding opportunities or employee engagement activities.
• Cultivate relationships with corporate partners through regular communication and stewardship.

Fundraising Made Easy with GoodHub

At GoodHub, we aim to provide you with a fundraising platform that redefines what it means to give. We’ve established a giving culture focused on genuine effect, driven by our vision, and we think that every act of generosity, no matter how little, has the capacity to create great change.

So, if you’d like to make a difference today, come join us in our mission to give better. To register your charity or non-profit, or to donate or fundraise for a worthy cause, just hop onto the GoodHub platform or get in touch with one of our friendly support team members.