Finding good, faster: Introducing GoodHub’s new era of Smart Search

GoodHub is changing the way people connect with causes that matter. In a world overflowing with choice, finding the right charity to support can feel overwhelming, but it doesn’t have to be. That’s why GoodHub has introduced a powerful new smart search tool designed to make giving simpler, smarter and more personal than ever before.

This isn’t just about streamlining donations. It’s about helping every donor find their perfect match, the cause that aligns with their values, their story and their community. By combining intelligent technology with GoodHub’s mission to make giving more meaningful, the platform is entering a new era where discovering good can be quicker, fairer and infinitely more rewarding.

Expanding access to every charity

With GoodHub’s new AI-powered smart search, finding the right charity has never been easier, or more comprehensive. Now, users can discover any registered UK charity, even if the organisation hasn’t yet created a GoodHub page. This leap means donors aren’t limited to a small, curated selection. They have the whole landscape of UK charities at their fingertips.

In concrete terms, GoodHub’s reach has expanded from 16,000 charities to over 180,000, opening up a world of possibilities for donors to support causes that truly resonate with them. Whether it’s a national organisation or a local grassroots initiative, the platform ensures that no charity, and no donor, gets left behind.

This expansion is more than just a numbers game. It reflects GoodHub’s commitment to making giving more inclusive, more accessible and more personal. By connecting every donor with the causes they care about, GoodHub is not just facilitating donations, it’s empowering people to engage with the charitable world on their own terms.

Championing local charities

Some of the most meaningful change happens at a local level, yet these charities are often the hardest to find. GoodHub’s new smart search is designed to uncover local and lesser-known organisations, helping them reach the people who care most about the causes they support.

Rather than defaulting to the same household names, GoodHub encourages donors to look closer to home and explore the charities making a real difference in their own communities. With intelligent search, discovering local impact is simple and intuitive.

• Search by entering a specific town, city or postcode to find charities working in that area.
• Enable location services to instantly discover nearby causes doing on-the-ground work.
• Support grassroots organisations whose impact can be seen and felt locally.

By bringing local charities into focus, GoodHub helps make giving more personal, more connected and more rewarding, for donors and communities alike.

Smarter search for better matches

GoodHub’s smart search is designed to feel effortless and intuitive. Instead of filtering through endless categories, users can simply type a natural, human prompt describing what they care about, who they want to help or where they’d like their impact to be felt. From there, GoodHub does the heavy lifting.

Powered by intelligent technology, GoodHub’s smart search understands natural language, location and intent, looking beyond keywords to match donors with charities that truly align with their values and desired impact.

The smart search returns three tailored charity recommendations, carefully selected to match each user’s intent and values. Each result is designed to help donors make confident, informed choices:

• A clear explanation of why the charity is a good match
• Insight into the real-world impact a donation can make
• Easy next steps to learn more or give

And when users search for a familiar, household name charity, GoodHub doesn’t stop there. The smart search also surfaces local and lesser-known alternatives working in the same space. This helps broaden awareness and ensures impactful organisations of all sizes get seen.

The result is a smarter, more thoughtful way to discover causes, one that puts meaning, relevance and impact at the heart of every search.

Transparency and insights at a glance

Finding the right charity shouldn’t feel like a leap of faith. That’s why GoodHub’s smart search comes with an “explain my results” feature, designed to give donors clarity and confidence in every recommendation.

With a single click, users can also explore a full charity profile alongside a clear explanation of why it was suggested. Rather than presenting unclear results, GoodHub opens up the thinking behind the match, so donors understand not just what they’re seeing, but why it matters.

This gives:

• Clear insight into each charity’s mission and focus
• Overview of the impact the organisation delivers
• Simple explanation of how donations are used and the difference support can make

By putting transparency front and centre, GoodHub ensures donors always have the context they need to give with confidence. It turns informed choices into meaningful action.

A smarter way to give

GoodHub’s new smart search marks a powerful step forward in how we discover and support causes that matter. By combining speed with fairness and personalisation, it redefines generosity, making it easier to find the right charity, understand its impact and give with confidence. From national organisations to grassroots initiatives, every cause now has a clearer path to the people who care most.

This is more than a new feature. It’s an invitation to give differently. Try GoodHub’s smart search today and discover the good waiting in your community, because when giving is smarter, its impact can go further.