At GoodHub, our mission is simple: to empower charities to do more of what they do best, without getting bogged down by technology, fees, or complex processes. We believe fundraising platforms should serve the people and causes they exist to support, not the other way around.
With fundraising more complex and fast-paced than ever, a ‘charities-first’ approach is essential. Charities face growing demands, from running campaigns across multiple channels to keeping donors engaged, all while maintaining tight budgets and limited staff. Too often, traditional platforms make this harder with hidden fees, rigid tools and complicated processes.
In this blog, we will take you behind the scenes of the GoodHub fundraising platform. We’ll share the philosophy that drives every decision, the technology that powers the platform and the features designed to make fundraising easier, more flexible and more impactful for every charity.
Why the world needed a different kind of fundraising platform
For too long, charities have navigated fundraising platforms that weren’t built with their needs at the centre. Common pain points include:
- High fees that eat into precious donations
- Inflexible tools that limit creativity
- Processes that frustrate donors
- Support that’s often slow, impersonal or unavailable altogether
It became clear that the world needed a different kind of fundraising platform, one built around charities. That insight became the founding idea behind GoodHub. Every decision, from product design to pricing, was guided by a simple principle: make fundraising easier, more flexible and more impactful for every charity, regardless of size or cause.
Our philosophy: Charities first, always
At GoodHub, every fundraising platform decision is guided by one simple principle: charities come first. To turn that principle into practice, we built our platform around five core values:
- Transparency: GoodHub publishes clear, upfront pricing. There are no setup fees, no subscription fees and no platform fees. Charities only pay a low payment processing fee and a small charge for processing Gift Aid on their behalf, so they keep more of the funds they raise. Like any platform, GoodHub needs to generate revenue to continue innovating, investing in technology and delivering great service. But we believe this should always be done fairly and transparently, with pricing that puts charities first.
- Flexibility: Charities can create different types of fundraising pages, including campaign, event and peer-to-peer pages, to tell their story in a way that reflects their identity. GoodHub provides tools for charities and supporters to run fundraisers in the way that best suits their needs, whatever they are raising money for.
- Accessibility: GoodHub is designed to be easy to use for charities of all sizes, without needing technical expertise. From small grassroots organisations to larger charities, everyone has access to the same powerful fundraising tools.
- Efficiency: Managing donations, Gift Aid and supporter data can be time-consuming. GoodHub’s tools are designed to simplify and streamline these essentials to reduce admin effort.
- Support: Behind every platform interaction is a human ready to help. Our customer service is proactive, knowledgeable and available to every charity, no matter their size, at no additional cost. We believe great support should never be reserved only for the largest organisations.
These principles aren’t just words on a page; they shape the fundraising platform itself. Clear dashboards, automated donor communications, flexible campaign setup and responsive support channels are all direct expressions of our commitment to putting charities first. Every feature is designed to make fundraising simpler, smarter and more effective.
Building the tech: What’s under the hood
Behind the scenes, GoodHub is powered by a modern, robust technology stack designed to make fundraising seamless, secure and reliable. While charities don’t need to worry about the technical details, every choice we make has a clear purpose: helping them raise more, with less hassle.
Reliability, security and scalability
For charities handling donations, there’s no room for downtime or errors. Our fundraising platform is built to be reliable under high traffic, scalable as campaigns grow and secure to protect both charity and donor information. This means every donation counts and every campaign runs smoothly, even during peak periods.
A simple donor experience
Supporters give from all kinds of devices. GoodHub ensures the donation experience is simple and seamless everywhere, reducing friction and helping charities reach more donors.
Helping supporters find the right charity, faster
A simple donor experience starts before a donation page is even opened. GoodHub’s new Smart Search helps supporters quickly discover charities that match their interests, values and intent, even if they don’t already know an organisation by name.
By making it easier for people to find relevant causes, and in their local area, Smart Search increases meaningful engagement for charities and helps level the playing field for smaller or lesser-known organisations. Supporters can feel more confident that their donation is going to the right place, and charities benefit from higher-quality, more intentional giving.
This feature is another example of how GoodHub’s technology works quietly behind the scenes to:
- Remove friction
- Connect people with causes they care about
- Help charities raise more with less effort
Compliance and data protection
GoodHub provides secure handling of donor data and Gift Aid information, helping charities meet their responsibilities around data management.
In short, our technology isn’t just about coding and servers. It’s about creating a foundation that lets charities focus on what matters most: making an impact.
Crafting seamless fundraising tools
At GoodHub, every charity has a permanent profile page that acts as the central hub for all fundraising activity. Supporters can donate, set up a fundraiser, and explore campaigns, events, and fundraising pages created by individuals, teams, or corporate partners, all in one place.
Built around this core, every GoodHub tool is designed to make fundraising simple, flexible, and effective for charities and donors:
- Charity profile pages: Each charity has a permanent profile page that acts as their long-term fundraising hub, giving supporters a consistent place to learn about the organisation and donate at any time.
- Campaign pages: Charities can quickly create bespoke, on-brand campaign pages to fund specific projects or initiatives, no technical skills required. Flexible templates and customisable layouts ensure each page feels unique and engaging.
- Event fundraising: Manage ticketing, registration, and sponsored events in one place. Our tools handle the logistics, so charities and fundraisers can focus on delivering unforgettable experiences.
- Peer-to-peer: Supporters can create their own fundraising pages in minutes, helping charities reach wider networks. These pages are intuitive for donors while giving charities powerful oversight and reporting tools.
Each feature is designed around charities’ real-world needs, helping them raise more, save time and engage supporters more effectively.
Reducing admin burden: The back-office magic
Fundraising is only part of the story. Charities spend countless hours on administration, reporting and data management. GoodHub’s platform helps charitable organisations manage key tasks more easily:
- Tools to track fundraising performance and donation information
- Support for Gift Aid processing on eligible donations
- Permanent fundraising pages that remain available to charities long-term, giving supporters a lasting way to contribute
By simplifying these essentials, GoodHub helps reduce the administrative load that can slow down small and large charities alike.
Keeping costs low and impact high
One of the biggest barriers for charities is hidden costs and high platform fees, funds that could go to impact instead of getting swallowed up by processing and subscription fees. At GoodHub, we strongly believe that charities deserve to keep as much of each donation as possible.
Transparent fee structure and maximum funds to causes
Fundraising platforms are one of the most efficient and cost-effective ways for charities to raise funds. At GoodHub, we believe fees should always be fair, clear and easy to understand. While we need to generate revenue to maintain, support and continually improve the platform, we do this in a way that puts charities first.
There are no fixed costs or hidden charges. We only earn when we help charities raise money successfully, and our pricing is always transparent.
- No setup fee
- No subscription fee
- No platform fee
- A standard 1.9% + 20p processing fee per donation
- A small fee on Gift Aid amount collected (5%)
- Supporters can add a voluntary contribution to help cover platform costs
Fees can vary significantly from platform to platform, but GoodHub’s transparent, minimal-fee structure ensures more of the money raised goes directly to the causes charities support.
By keeping pricing simple and upfront, we build trust with organisations and donors. Charities know exactly what they will receive and donors understand where their money is going.
A fundraising platform designed to make an impact
At every stage of building GoodHub one principle has guided us: putting charities first to create real impact. Everything we create is shaped by real feedback, real challenges and real goals from the organisations we exist to support.
We’re proud of what the platform has become, but we’re even more excited about what’s ahead. GoodHub is continually evolving and the best ideas always come from those who use it.
If you’re ready to see how GoodHub can make fundraising simpler, more flexible, and more impactful for your organisation, we invite you to explore our fundraising platform.