Too many smaller charities, working tirelessly in their communities, go unseen. Their impact is huge, but without visibility, they struggle to reach the donors who could make a real difference.
Our mission is to level up the playing field and change the mindset of giving in the UK, helping donors and fundraisers find smaller charities that are making a bigger impact to the causes you care about. How? SmartSearch.
SmartSearch supports every local charity in the UK by giving them a home on GoodHub without the need to lift a finger. GoodHub does all the hard work, enabling smaller charities to be found and supported.
Try SmartSearch today
Find charities that matter most to you and join the GoodHub movement where impact is the number one priority.
Give Better means a smarter way to give that ensures every act of generosity reaches the causes that need it most, not just the big names. Together, we’re building a society where giving counts, and kindness comes naturally.
We believe giving should work as hard as the people behind it
Every charity deserves a fair chance to be found and funded. Yet in today’s digital landscape, smaller and community-driven organisations often lose out, not for lack of impact, but for lack of visibility and resources.
While large charities attract most of the nation’s giving through scale and brand, countless smaller, local causes continue to deliver vital work quietly and directly, often with little support. That imbalance means generosity doesn’t always reach where it can do the most good.
GoodHub exists to change that. By removing barriers to fundraising and keeping fees low, we ensure more of every donation reaches the front line. We’re helping rebuild a system where every act of giving counts and we want you to be part of it.
We level up the playing field
Every client gets access to our team of Client Success Managers at no extra cost, however much you raise. They’re real people, based in the UK and are on-hand to provide expert fundraising and communication advice at the end of a phone, or online. Try them out for yourself.
We Brits donate over £15 billion each year to charity, and every pound is given with sincere intent to make a difference. But, shaped by marketing spend, attention often follows familiarity and visibility - and donations follow that attention.
Why does that matter? Because a £1 donation can have fundamentally different outcomes depending on where it lands.
Small and specialist charities operate closest to the causes and communities they serve, and more of each £1 donated to them typically translates directly into frontline activity. Yet they remain the hardest to discover.
GoodHub exists to change that, levelling the playing field so every registered UK charity has a presence on GoodHub and can be supported through its dedicated page.
Our SmartSearch empowers donors and fundraisers to look beyond the usual household names and choose a charity to support based on their personal values, motivations and intent.
When discovery improves, support flows change. And when support flows change, impact increases.
That’s why my team and I built GoodHub.
Start giving better today
You can create your own fundraising page on behalf of the causes that you want in a matter of minutes. Find out more about how we help you to get fundraising fast
Meet the team that's changing how we fundraise
Our team are passionate about creating a culture of giving that is focused on real impact. Starting with the UK and spreading our message the world over.
Give Better Insights
Redefining what it means to give
Start your fundraising journey now, for schools, charities and for anyone who wants to give to a good cause.